Privacy Policy
This Privacy Policy explains how Cactus Water Solutions, LLC (doing business as Cactus Water Solutions, "we," "us," or "our") collects, uses, shares, and protects information when you visit https://cactuswatersolution.com, request a water quote, fill out a form, call or text us, or otherwise interact with our water treatment services in the Phoenix metro area.
1. Information We Collect
Information you give us
- Contact details: name, phone number, email address, service address, ZIP code.
- Home details: property type (own/rent), bedrooms, estimated household size, and the water concerns you describe (taste, smell, staining, hard water, etc.).
- Communications: messages you send by web form, SMS, email, or phone.
- Appointment data: times you book through our calendar, plus any notes you add.
Information we collect automatically
- Device and usage: IP address, browser, device type, pages viewed, referring URL, and timestamps.
- Marketing attribution: UTM parameters (source, medium, campaign, content, term) passed through ad clicks.
- Cookies and pixels: first-party analytics cookies and the Meta (Facebook) Pixel, which records conversion events such as page views and lead-form submissions.
2. How We Use Your Information
- Schedule and complete your free water test and quote.
- Contact you by phone, SMS, and email about your inquiry, appointment, quote, and any installation or service.
- Send appointment reminders and follow-ups.
- Improve our website, advertising, and customer experience.
- Comply with legal obligations and enforce our agreements.
3. SMS / Text Messaging Consent
When you check the SMS consent box on our forms or otherwise expressly opt in, you agree to receive text messages from Cactus Water Solutions related to your water quote, scheduled appointments, and follow-up communications.
- Message frequency varies; typically fewer than 10 messages per month.
- Message and data rates may apply.
- Reply STOP to any message to opt out at any time. Reply HELP for help.
- Your SMS opt-in and phone number are never shared or sold to third parties or affiliates for marketing.
See our full SMS Terms for the complete messaging program details.
4. How We Share Information
We share information only with parties that help us run our business and only as needed to deliver our services:
- Service providers that host our website, CRM, calendar, email, and SMS platform (for example, our CRM and messaging vendor processes contact records on our behalf).
- Advertising platforms (such as Meta) receive aggregate or hashed conversion signals — never your raw phone number for marketing.
- Legal and safety: if required by law, court order, or to protect rights, property, or safety.
- Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to you.
We do not sell personal information, and we do not share mobile phone numbers or SMS consent data for third-party marketing under any circumstance.
5. Cookies and Tracking
Our site uses cookies and tracking pixels to remember your preferences, measure ad performance, and analyze traffic. You can disable cookies in your browser settings; some features of the site may not work properly if you do.
6. Data Retention
We keep your information as long as needed to provide our services, satisfy legal and accounting obligations, and resolve disputes. Lead records are typically retained for up to 7 years. SMS opt-out records are retained for at least 10 years to comply with applicable consumer-protection rules.
7. Your Privacy Choices
- Access, correction, deletion: email [email protected] to request a copy, update, or deletion of your data.
- SMS opt-out: reply STOP to any text message.
- Email opt-out: click "unsubscribe" in any marketing email.
- Do Not Call: tell us during any call to stop calling.
8. Children
Our services are intended for adults. We do not knowingly collect information from anyone under 18. If you believe a child has provided information